Contemplations in markup

I was researching this particular ad to learn more about its history and who created it but I didn’t find a lot of hits. However I was glad I found a review someone wrote about an Art Deco book that features this image. Here’s the comical thing they say about it:

“On page 89 is an ad for Herkules Bier “aus dem Hasenbrau-Augsburg.” The sinister, leviathanic, muscle-bound, fist-clenched figure uses one of the hallmarks of Art Deco—deep shadow to enhance contrast—to convey a message as self-contradictory as it is threatening: Drink this and it won’t go to your belly, it will build the muscle of Germany. Rage is power, and watch out you fops of Versailles.”